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Can Nykaa Keep Its Market Crown In This Beauty Battle?
By Anjali Palod28 Aug 2024 6:00 AM IST
Competition in beauty retail is pushing platforms to look beyond discounts and exclusivity...
How E-Commerce Platforms Trick Consumers Into Buying More
By Zinal Dedhia1 Feb 2024 5:30 PM IST
Dark patterns are practices that are intended to manipulate buyers into making decisions...