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Nykaa

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‘Governance Was Non-Negotiable’: CEO Falguni Nayar On Building Nykaa

In the interview with journalist Devna Gandhi, Nayar also spoke about building the...

Can Nykaa Keep Its Market Crown In This Beauty Battle?

Competition in beauty retail is pushing platforms to look beyond discounts and exclusivity...

How E-Commerce Platforms Trick Consumers Into Buying More

Dark patterns are practices that are intended to manipulate buyers into making decisions...

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