Anjali Palod
Anjali is a writer at The Core, covering retail, real estate and media and entertainment. She holds a bachelor’s in mass media and was previously a podcast producer at The Quint.
How An Ethnic Drink Is Going All Out To Break The Cola Dominance
Lahori Zeera, a Punjab-based brand, is making big investments to take on the Indian...
Big Basket Is Betting On Slotted Deliveries, But Not Banking On Them For Growth
With a two-hour delivery proposition for the value-conscious consumer, Big Basket claims...
The Playbook For A Successful Mall Is Changing
A stack of brand outlets and a bunch of department stores with a cinema complex thrown in...
The Distributor Margin Rejig At Hindustan Unilever Is A Future-Proofing Strategy
The FMCG major wants to grow its premium portfolio and strengthen its modern trade...
Korean Is The Hottest Trend In India's Noodles Market, But FMCGs Aren't Banking On It For Growth
For a sluggish and saturated instant noodles market, Korean instant noodles are promising...
Fast Food Chains Are Store Splitting. Is This Growth Hack Future Proof?
Quick service restaurants are opening new stores in the same territories to deliver...
India Doesn't Really Have A D2C Industry And Shopping Habits Are To Blame
Most of India's much-hyped direct-to-consumer industry comprising fancy food, creams, and...
E-Commerce Marketplaces Are A Catch-22 For India's Small Brands
These marketplaces are a great place for brands to grow, but they come with unique caveats...
Late-Night Food Deliveries Bring Profits For Eateries But At A Cost
A surge in demand for late-night food deliveries prompted QSRs and cloud kitchens to...
Why Consumers Are Now Returning To Physical Stores To Buy Their Gadgets
A combination of factors is affecting this change - increasing price parity between online...
Engineering Freshers Upskill For Roles In Emerging Technologies As Tech Jobs Dry Up
Students from tier-II and tier-III cities and colleges look for reskilling opportunities...
Why India's One Woman In The Boardroom Mandate Isn't Enough
One woman in the boardroom is not enough. At any position having two of the kind is...
