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‘Upgrading A Dominant Emotional Theme': Brand Strategist Dheeraj Sinha On What Works In India
Advertising for the evolving Indian consumers revolves around celebrating upgrades in...
Do You Remember The Last Great Ad You Saw And Wonder Why You Don't Recall Any?
While ad makers are creating ads for new social-media platforms, most of it is happening...
Campa Cola To Chetak: Is Nostalgia Enough To Revive And Sustain Classic Brands?
While ‘nostalgia' can give a head start to a relaunched classic product in comparison to...
